1.
Müllern T, Irinca A, Morawietz A, Pajarskaite M. Celebrities and Music and Brand Recall Cues - An Experimental Study of TV Commercials. ASSRJ [Internet]. 2015Oct.27 [cited 2025Dec.7];2(10). Available from: https://www.journals.scholarpublishing.org/index.php/ASSRJ/article/view/1531